Indians belong to the class of people who save > 30% of their income, after personal living expenses. (World Bank data, 2020). Among the top 3 reasons for this could be their worry about tomorrow, future financial independence and financial security.

To work towards this, we as a people, are known to make sure, first and foremost, about certain priorities like,

the safety of our savings and investments and

how to maximise the return on these investments

"It's not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for." — Robert Kiyosaki.

‘A Sound Investment will eventually pay off!’ is an old adage, but finding that sound Investment in India is a process of ifs and buts, depending on so many factors that investors have to consider in each of their choices, such as,

High as well as Regular returns from investment

Amount of risk involved in holding them and safety aspects

Liquidity of the investments

Tax savings and planning

Utility for family needs (Education of children, their marriage)

Retirement life plans

Efforts required to monitor them

Ease of understanding of the product before investing

…and so on. You as an investor, is certainly in need of the best stock broker to carry out these complex trades, efficiently.

People face some or all of the above needs at differing points in their life. So, the Best Investment Plan would be the one that ideally fits their top requirements, at that stage.

How risk appetite affects your investment choices


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Risk vs the Returns that are associated with investments, are always a trade-off. To induce an investor to go for a riskier investment, the investor must be rewarded with a higher return.

Investments carry varying degrees of risk in that, invested money could be lost over time due to:

market movements in case of Equity or Shares (Market risk)

depreciating value of investments due to business decisions (Business risk)

earnings from investments not keeping pace with cost of living (Inflation risk)

exposure to external economies and currencies (Political risk, Foreign Exchange risk)

ease or difficulty in converting investments to cash (Liquidity risk)

focus of investments on one or few economic segments or product type (Concentration risk)

So, every investment option carries one or more of the above risks, associated with it, even the very best investment options.

On the other hand, all Investors DO NOT have the same Risk Barometer or level of risk they can afford to carry on their portfolio of investments, as a whole. This inherent characteristic variation in investors, is called Risk Appetite or Risk Tolerance. The Risk comfort of Investors could be aggressive (high), conservative(low) or moderate (somewhere in between)

Also, this level does not remain the same in the life of the investor. It varies with factors such as:

Age (Aggressive in younger investors)

Period of investment (Longer horizons afford higher risk capacity in products)

Targets in life of investor (Aims in life, reward expectations)

Quantum of investments (Larger portfolios, greater risk affordability)

Hence, the Best Investment option choices made by investor, ultimately depends of how much he can afford to face uncertainties that dictate aggressive-high risk investment or tending towards safety and low risk assets, or a balanced one.

Best Investment options in India

Investment options in India have burgeoned in the last few decades opening up a variety of choices for varying risk seekers, across many time horizons and tweaked products that mix and match many attractive features of different asset segments.

Further, Automated Trading software have become commonplace for the retail investor, cutting down workload. Auto trading software provide trading platforms, which are classic examples of how ‘Automation, when applied to an efficient operation, magnifies its efficiency’!

Algo trading software used for auto trading, are based on mathematical algorithms or a set of predefined rules and conditions (a step-by-step finite plan), in the form of a

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computational procedure, that requires values to be input at the beginning to complete the structured activity, it is designed to perform.

When a clear trading strategy is identified, writing a follow through algorithm is possible, which can then be executed by a trigger (ie. Events, market price, time lines etc).

The Best Mobile trading apps are made available to the retail trader nowadays, by the best stock trading platforms through functional CRM integration for timely market action.

Whether it be manual trading or Algo trading platform based, understanding the ins and outs of some of the core types of investments in India, will give a fillip in making the right choice to fit everyone’s portfolio:


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Investing in the Stock or Equity market requires both knowledge of how the Capital market and its Settlement Procedures work. Unlike most other investment products, shares test the analytical and predictive capacity of the investor also. Further, a minimum level of financial analysis of companies being considered for investment as well as the Fundamental indicators of the macro economy, help add value to investment decisions, one makes. Many a times, the investor may even need psychological foresight about human behaviour, before investing in this market.

Stocks are then only investment in securities where, Returns could be limitless and are twofold:

By way of appreciation of share value, after purchase and

Dividend payouts (if any) declared from company profits

Robust returns indicate the health and growth potential of the company broadly and make them attractive for investment. So, the best shares to invest in would be the ones that provide both these routes of return, to keep the investor happy.

However, stock markets are highly volatile and potentially high risk for the novice investor.Further, they attract Capital Gains Tax as well as Income Tax (Dividends) in the hands of the investor (wef 01.04.2020). On the positive side, Exchange trading makes it safe operationally and ensures liquidity.

For the new entrant into share investments, the best stock to invest could also be blue chip companies, known to have an excellent market performance, whose prices are indifferent to volatilities or high Anxiety Index of market as a whole!

It is an accepted strategy that no portfolio of investment is complete without at least 15 to 20% of holdings loaded with blue chip stock.

Fixed Deposit

Banks and Post Offices offer Fixed Period Deposit Schemes stretching from as short as 7 days, upto 10 years, which are relatively Risk-free. They yield relatively low returns in comparison to many other products. Rates of Interest are largely determined by demand and supply of money and banks’ needs for onward lending to various business and retail borrowers. Interest is paid regularly on a quarterly basis or reinvested for compounding. For the salaried depositor, Recurring deposit accounts are also offered to encourage monthly savings similar to SIPs amongst Mutual Funds.

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Mutual Funds

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Mutual Funds are an ideal method for the small investor to get access to professional managers who know the business of fund management, at an affordable price. The pooling of numerous investor’s money, enables the Fund Manager to build a portfolio, in a variety of securities such as Equity (shares), Debt instruments such as Government securities, Corporate Bonds, Debentures as well as in the shorter-term Money market lending or a Hybrid one.

Mutual funds usually offer a Growth (capital gains) or a Dividend option by way of returns.Thus, diversification benefit and risk mitigation are reaped by the small investor through a portfolio approach.

The concept of Net Asset Value (NAV) is the per-unit value of the assets invested under the mutual fund and it serves as the benchmark for performance of the fund as well as the entry or exit price.

Systematic Investment Plans(SIP) enable investors to save money in mutual funds in a regular and periodical manner, benefitting from a lower average cost of entry and building of investment over a period of time, without feeling the pinch of setting aside funds in bulk.

Public Provident Fund

Public Provident Fund (PPF) with the guarantee of the Govt of India, is an excellent option for small savers, with returns outperforming bank deposits in general (current rate of interest 7.1%pa) and with tax exemptions thrown in as well, on amounts invested and on interest earned (till year ending 2021, after which interest became taxable).

With a cap of Rs. 1.50 lakh per annum and a minimum savings tenure of 15 years, the deposit accounts can be extended thereafter in 5-year blocks. The account allows for Loan against balances, withdrawals after the lock-in 15-year period for emergencies.

Senior Citizen Savings Scheme

The SCSS or Senior Citizen Savings Scheme is a one-time deposit account wherein retirement benefits received from employers can grow. The settlement of retirement proceeds from employers, up to a maximum of Rs. 15 lakhs is the investment SCSS is based on. The deposit account will bear quarterly interest (currently @ 7.4% pa), with a maturity term of 5 years and also allows tax benefits.

Auto trading software provide trading platforms, which are classic examples of how ‘Automation, when applied to an efficient operation, magnifies its efficiency’!

Algo trading software used for auto trading, are based on mathematical algorithms or a set of predefined rules and conditions (a step-by-step finite plan), in the form of a computational procedure, that requires values to be input at the beginning to complete the structured activity, it is designed to perform.

When a clear trading strategy is identified, writing a follow through algorithm is possible, which can then be executed by a trigger (ie. Events, market price, time lines etc).

Can one highlight a single investible security and declare it to be the perfect or best investment option in the country, given the variety of avenues available, each with specific merits and demerits?

While the primary goal of an investor may be to get highest returns, the trade-off in terms of Risk, Liquidity, ever-changing Market related rates etc, when weighed in tandem, enables investors to understand that, what he/she must aim for is – a diversified, Ideal Asset Mix, and that too at best, an Investor-Specific one!

While every investor makes decisions based on his trade-off between his present needs and future consumption based on known factors, he is not a Savant to time-travel to assess levels of volatility. So, the best investment options always have in-built in them, natural hedges.

Hedging against volatility through diversification of asset classes have been a time-tested strategy.

The classic 60/40 risk-spread in equities/debt securities is no longer considered a ‘Well-hedged investment portfolio’

With the hybridization of investment products and birth of multifarious cross-over Asset genre (such as Options & Futures, ETFs, Index futures etc.), being made available easily to the retail investor, their investment must span many more segments and weightages, to ride the Bull and the Bear markets equally confidently, along with an ocean of Wholesale investors.

Now, more than ever, technological strides have empowered the Retail Investor with the tools to invest and trade, 24 x 7, in this variety of complex products, in a leveraged manner.

You can make this empowerment, a boon or a bane… So, be an enlightened investor!

Frequently Asked Questions

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Best return options as against Highest return options imply, ensuring a higher level of safety of the corpus invested. Considering this, spreading your savings amongst PPF, Savings Bank accounts and NSC certificates would be wise choices. Further, allocation of at least one third of investments to Debt Growth Funds (G.Secs, Gilt funds etc.) would give the overall return a respectable number, in excess of 10% pa, and could be ensured by the best stock brokers in the business.


The risk averse investor who still hungers for a higher-average return could aim for the ‘best of both worlds’ options available. Best investment options for such portfolios, would probably first exhaust the annual savings ceiling in the PPF account and NPS schemes of top pension funds. A further mix of higher returns could also be earned by opting for an ELSS scheme to increase liquidity on the total portfolio


Given the higher potential of returns from higher risk securities, investors seeking top returns can scour the market for best yield Technology mutual funds (Equity based, returns of >30% last 3 years), balanced by hybrid funds known to yield > 20-25% pa. through One-time or SIP routes, for an attractive average CAGR.


Short Term savings need to be an essential part of the best investment options, ideally to the extent of 20 to 25% of the portfolio, to prepare for emergencies, through liquid assets. Key products to pick from are, Savings Bank balances (of competitive interest quotes from Banks), Overnight mutual funds with rollovers, Short term funds upto 91 days in open-ended schemes, if possible.